• Activity One Application deadline extended from May 7th, 2021 to May 14th, 2021.
  • New! Interactive Map of Extension Immunization Education Programs and LGU Contacts registered in the National Registry
  • The grant award has been received. 
  • The contract information for Activity 1 application is now available in the application for download. 
  • Activity 2 Guide Now Available under Quick Links
  •  Application Rubric for Activity 2 Now Available under Quick Links
  • Activity 2 Application: Immunization Education Pilot Projects Now Available under Quick Links

Upcoming Events

Application Consulting Workshops

These consulting workshops will run on May 4th and May 11th, 2021, from 4 PM - 5 PM ET. 


This will be the first of monthly organizational and professional development experiences for those involved in Activity 1 and Activity 2.  EXCITE huddles will be held the first Thursday of each month from 3-4 Eastern throughout the coming year so please hold the dates on your calendar. The May meeting will include two foci:  1) introduction by CDC to  potential partner organizations  including Association of Immunization Managers (AIM)  and 2) Your success stories selected from the national registry.

Origin of Project

Cooperative Extension is entering a new partnership with the Centers for Disease Control and Prevention initiated by the ECOP Health Innovation Task Force.

The response to CDC’s interest was developed by a team including Michelle Rodgers, Roger Rennekamp, Ali Mitchell, Caroline Crocoll Henney and Chris Geith. The Extension network as a trusted leader in communities across the nation is a key factor in the selection of Extension as a CDC partner.


The long term goal of this partnership is to strengthen Immunization Education with a special focus on adult vaccination hesitancy around both COVID and other adult immunizations. The immediate goal of this first funded project is to promote the uptake of COVID-19 vaccinations through relevant messaging and innovative models for community action. We will also be looking to other CDC-funded organizations as potential collaborators.

Target Audience

The priority audience is rural and other hard-to reach audiences including Black, Indigenous People of Color (BIPOC) and LatinX audiences, medically underserved audiences, including urban. Each state can identify more specific audiences based on the need/opportunity in their state.

Stay Up To Date With Grant Activities, Announcements, and Report Immunization Education Activities

Join the Health & Well-Being Subgroup on Connect Extension. This subgroup is led by Roger Rennekamp, Extension Health Director, Extension Committee on Organization and Policy. Join to stay up-to-date with what's happening with this project. 


The project maximizes funding to institutions (an estimated 85% of the funds go directly to Institutions through Activity 1 funding, Activity 2 funding and planned buyouts for project staff). NIFA sets the IDC allowed based on the source of funding and their interagency agreement with CDC.


Project Activities


Activity One

  • System-wide engagement with the CDC’s Vaccinate with Confidence communication campaign through adaptation of CDC materials to our audiences. We will receive some training from the CDC Vaccinate with Confidence staff.  Stay tuned for further details on that training which will help provide some additional background and thought leadership to  consider as you discuss your institutional plans.  We also will ask you to build some message testing through focus groups or some form of stakeholder feedback with your intended audience prior to launching your communication plan to help assure a match of content and audience.

  • Available to all LGUs’ (1862, 1890, 1994) by completing a simple online application expected to be available in March with funding expected in April. Each 1862 is eligible to receive $24,178 and each 1890 and 1994 is eligible to receive $26,794. Institutional IDC is allowed on these funds. Further details are in the application. 
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Activity Two

  • Competitively selected pilot projects (planning for 20 at up to 200K each). Participation in Activity 1 and participation in the online Impact Collaborative for Immunization April 21-23, through which teams made up of Extension professionals and health partners engage in an innovation process to produce a brief proposal for immunization education pilots, is encouraged.

  • A review committee and a rubric made available beforehand will be used to select diverse pilots. Multi-institute and  multi-state pilots are welcome. IDC is allowed. Details in the application. More information will follow regarding criteria and expectations for pilot projects.


Activity I  Communication/Education

All LGU’s Eligible for Funding

Activity 2  Two-Year Pilot Efforts


  • Application Assist Workshop  - Either date Choose 1: April 21 or 22, 2-4:30 PM ET
  • Application Available week of April 12
  • Application Due:  May 14  
  • Announce Finalists End of May
  • Precision Programming Methods and Innovation, Consult with Experts in content and marketing, final development for implementation.

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Extension Foundation Role

The Extension Foundation serves the Cooperative Extension System by catalyzing the work of Cooperative Extension professionals to help make a greater local impact in the communities they serve.

On behalf of the Cooperative Extension System, the Extension Foundation serves as Principal Investigator; provides grants administration; fiscal, operational, and technological services; system-wide communication; innovation processes; wrap-around services for projects; data collection and dashboards; and partnership development.

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